Digital Marketing

Navigating the digital world can be tough for any business, whether large or small. It can sometimes seem like a minefield, knowing the best strategies for website design and content, search engine marketing, video marketing, outreach or social media marketing.

At Interpolate, we use our years of experience to simplify and clarify these potentially confusing opportunities, and create a tailored strategy for your business.

Feeling interested? Have a read of our digital marketing services and get in touch today to discuss how we can help you take the digital leap.

PPC

Pay Per Click advertising (known as PPC, or Search Engine Marketing) is a method of advertising that allows your business to display adverts in prime locations on the top search engines and high traffic websites.

The crucial reason why this is an extremely effective form of advertising is the display of intent on the searcher’s behalf. Because they are searching for a product or service, they are naturally saying that they are interested in this product or service. If your advertisement is shown in a prime location on a search engine, they are highly likely to click on your ad (which features above natural search results), meaning you receive very engaged users to your website, and the likelihood of a purchase or enquiry is high.

We ensure that your PPC account has the most relevant keywords and targeting for your business, and manage your budget to maximise the traffic to your website, and maximise your return on investment.

PPC Health Check

Full audits of existing PPC campaigns and accounts, highlighting the positives and areas of improvement.

Proposals & Forecasting

Extensive, tailored proposals and forecasting based on industry knowledge and PPC experience, to ensure you’re in the right place in the future.

Keyword Research

We use a variety of tools to identify the most relevant keywords for your business and industry, to maximise your advertising investment.

Account Building

Whether building from scratch or from an existing account, we set up all the profiles and accounts needed for a wide spanning PPC marketing campaign.

Ongoing Analysis & Optimisation

We crunch the numbers every day so you don’t have to! When we spot a trend or an area of opportunity, we adapt our strategy to test and confirm this for your benefit.

Conversion Tracking

Ensuring that your key performance metrics are understood and tracked through analytics, we setup the required tracking methods and use this data to form our overall PPC strategy.

Remarketing

The most engaged customers are those that have shown high interest in your offering, or have visited your website before. With Remarketing, we can use this grouping of people to display highly targeted ads, to improve conversions and sales.

Expert Knowledge

Our team has years of experience using PPC platforms such as Google AdWords and Bing Ads. We can advise and create an account across a variety of channels, including Google Search, Google Display, Google Shopping, YouTube, the Bing Network and many more.

Expert Advice

We’d like to think we know a thing or two about digital marketing! Whether you have a question about PPC, social media or more, we’re always happy to help and to advise.

Reporting

You will receive a performance report every month, alongside a strategic quarterly report. We like showing our clients our great work!